Riders at NY Waterway use Affinity Group Media's digital display network as part of their everyday commute:

QUOTES:
"Without those screens, I would never know what time the next boat is coming in or what are the days headlines".  Kathy- Fairfeild, NJ.

"During my waiting time for the next boat, I read the news ticker and look to see what new events are being promoted on the screens". Zack - Edgewater, NJ.

"I love to see what cool ads are playing".  James - Union City, NJ 

SURVEY:

Do you use the video screens as part of your daily commute?
Yes: 96.4%
No: 3.6%

What do you use the video display screens for?
Schedule information: 76%
Check the Time: 92%
View real time news ticker: 84%
Show information, advertisements, etc: 89%

Have you seen advertisements on the video display screens?
Yes: 92.8%
No: 7.2%

After viewing video advertisements, what impression do you have?
Offended by the ad: 0%
Interested in finding out more information: 77.8%
Wanting to purchase service or product: 48%
No impression at all: 3.4%

Survey conducted by NY Waterway (2008).